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Free Guides and Reports

Welcome to VAR International’s free research resource centre. Please feel free to download the reports you wish to view, also subscribe to VIEW, the VAR International e zine and we will inform you as and when new research becomes available.

Available research reports:

Market Research Guide “ 5 ways to get the best out of Market Research”

This guide offers invaluable advice to anyone commissioning market research. Written by Raymond Marks, MD of VAR International, this guide gives practical help to get the best return from your research investment.

Japanese Tourism Survey, Q4 2007

This survey looks at how Japanese attitudes to foreign versus domestic travel have changed and the factors instigating those changes. This report is made available to you by Japan Market Intelligence. VAR International thanks Japan Market Intelligence for their help and co operation in making this report available to all VAR International clients.


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By request, we have introduced an occasional VARI e-letter to offer items of interest to marketers. It is (very) short yet highly informative. It follows the spirit of our business approach to marketing services. If you would like to sample an example, please click this box. There is no cost involved.

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